Samsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model) NQ4 AI Gen3 Processor, 4K AI Upscaling Pro, OLED HDR +, Motion Xcelerator 144Hz, Samsung Vision AI, Alexa Built-in
Original price was: $1,697.99.$1,397.99Current price is: $1,397.99.
Our fastest 4K processor powers Samsung Vision AI1 to upscale your favorite content2 and put you at the center of the action. Powerful OLED HDR+ contrast and Pantone® Validated color let you appreciate every detail. Dynamic motion enhancement technology delivers ultra-smooth action for crisp visuals at blazing-fast speeds —whether you’re streaming or gaming.
1Samsung Vision AI features vary by model; see product specifications on Samsung.com for more info
2Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.
*Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.
**Compared to OLED HDR.42”, 48” are OLED HDR.***4K 144Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.
OUR MOST ADVANCED 4K AI PROCESSOR: Powered by 128 neural networks to deliver AI-enhanced picture and optimized sound, resulting in an exceptional 4K experience for streaming, gaming, live sports and more.*
TRANSFORMS EVERYTHING ON SCREEN TO IMPRESSIVE 4K RESOLUTION*: See impressive details on screen. Our AI processor upscales everything you watch to 4K using 128 AI neural networks and ensures incredibly sharp and smooth picture quality.*
POWERFUL BRIGHTNESS AND DEEPER CONTRAST IN EVERY PIXEL**:Experience powerful brightness and deeper contrast revealing nuanced detail in each scene. The NQ4 AI Gen3 processor analyzes each scene and boost brightness to illuminate even the smallest details.**
BRINGS SMOOTH MOTION TO SPORTS AND TEAR-FREE GAMING: Experience smooth visuals and elite speeds for VRR gaming at up to 4K 144Hz.***
KEEP YOUR EYE ON THE BALL: The AI processor smooths the motion of fast-moving balls and text, reducing blur and flickering, so you don’t lose sight of the action.*
TRANSFORM CONTENT TO HDR-LIKE QUALITY: Intelligently transforms SDR content to HDR-like quality with brighter highlights, more vibrant colors, and clearer details for dazzling picture.
4 reviews for Samsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model) NQ4 AI Gen3 Processor, 4K AI Upscaling Pro, OLED HDR +, Motion Xcelerator 144Hz, Samsung Vision AI, Alexa Built-in
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M –
As Always, Samsung TVs Are Top Notch!
Holy smokes, this TV looks FANTASTIC! Our 55″ Samsung that was 12 or so years old finally bit the dust by way of the HDMI connection constantly blinking out. So, I sprung for the 77″ that we’ve been wanting for awhile. The colors are brilliant and very sharp, while the 120Hz refresh rate for 4K makes viewing easier on the eyes than a slower refresh rate. There is overwhelming evidence that going from 60Hz to 120Hz reduces eye strain, headaches, fatigue and the likes. I’ve also been reading that going all the way up to a 240Hz refresh rate yields diminishing returns, unless you’re into prolonged stretches of intense gaming on that TV/Monitor. Since we don’t use this TV for long, intense gaming sessions, I decided not to go with a 240Hz model. I’m very pleased with everything about this TV. There is absolutely nothing that I can complain about.There are plenty of HDMI ports available, and the remote control is simple and easy to navigate. Also, the Samsung TV menu navigation has been greatly improved from our old Samsung. I am very pleased with this. Also, there are dozens (perhaps hundreds?!) of FREE channels that Samsung has built into their TV menu. While navigating these free Samsung channels, I suddenly discovered that I had watched a full episode of a show I hadn’t seen in years.Although I utilize a separate amp and 7.2 sound, I will say that the built-in speakers are decent quality. I would have no problem using these built-in speakers, if it were all I had. The sound is not tinny, nor obviously under-powered, as so many other large TVs are. The built-in speakers are not bad at all.Also worth mentioning is that this TV is very thin, but also very rigid and stiff, relieving my worries that it would accidentally twist during wall-installation, causing irreparable damage. Quite on the contrary–this TV is tough! I had no issues whatsoever, lifting it with one other person of small stature, and hanging it onto the wall-mount. I never once felt like it was going to flex or twist itself into oblivion. I have no fears when needing to pull it away from the wall and service the wiring or anything behind the TV. I will recommend this line of Samsung TVs to anyone who asks. As always, Samsung is a top-notch choice for TVs!
Cathryn –
Stunning visuals and smart features for a midrange cost.
This is my first OLED TV and I have to express just how transformative it really is. The picture is so clear and and the colors are so punchy that I almost prefer it to a theater screen. It has completely revitalized my love for watching films because of how stunning they look on this screen.It was easy to setup with two people, I did end up mounting it on a stand rather than using the base it came with. Having 4 HDMI 2.1 ports is great for plugging in multiple high res / frame rate devices. The UI does take a little getting used to but once you get it customized its pretty intuitive. I like that the remote doesn’t have batteries but it could use some more buttons, it’s just a bit simple to a fault.I got the 55″ version on sale for $1099 and for that price I think its absolutely incredible. This is one of the best purchases I have made in a long time.
CEYON SINGH –
Samsung S90F 65-Inch OLED TV Review
The Samsung S90F (2025 model) is an outstanding choice for anyone looking to upgrade to a premium OLED experience without paying flagship prices. This TV delivers exceptional picture quality thanks to its QD-OLED technology, which combines perfect blacks with vibrant, richly saturated colors and impressive HDR performance. Movies look cinematic, with deep contrast and stunning detail, while gaming is a dream with 4K at up to 144Hz, ultra-low input lag, and full HDMI 2.1 support across all ports.Powered by Samsung’s NQ4 AI Gen3 processor, the S90F intelligently upscales lower-resolution content and optimizes scenes for maximum clarity. Whether you’re streaming, watching sports, or playing on next-gen consoles, the motion handling is smooth and responsive. The wide viewing angles make it perfect for family movie nights, and the sleek, ultra-thin design adds a modern touch to any living space.Smart features are plentiful with Tizen OS, offering fast navigation, Samsung TV Plus, Gaming Hub, and integration with SmartThings and Matter. Audio is solid for a slim TV, with Dolby Atmos support and Object Tracking Sound+ for immersive sound.Pros:Stunning QD-OLED picture quality with near-infinite contrastExcellent HDR performance (HDR10+, HLG)Advanced gaming features: 4K/144Hz, VRR, ALLMAI-powered upscaling and scene optimizationElegant, ultra-thin design with glare-resistant coatingCons:No Dolby Vision supportBass can distort at high volumesVerdict:The Samsung S90F is easily one of the best-value OLED TVs of 2025. It offers near-flagship performance at a competitive price, making it ideal for movie lovers, gamers, and anyone who wants a premium viewing experience without breaking the bank. Highly recommended!
Lynn Buck –
Great TV with an amazing picture
We love this tv. We bought the sound bar to go along with it. It has great clarity on the picture, easy to connect to all our streaming apps and can also connect to cable. Its pretty light for the size and was easy to mount.